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The Working File 003 | Branding the Backend
Building structure in hindsight—and giving ourselves grace along the way. We didn’t start with a system. Honestly, we were just trying...

luccalilydc
1 day ago2 min read


The Working File | 002: Redefining the Workload
There’s a version of me from year one who attempted to answer every email within minutes. Who pulled late nights trying to meet...

luccalilydc
Jun 231 min read


Internship Experience at Lucca Lily: A Design Journey with Andrea
Andrea Landaverde, Design Intern @ Lucca Lily Design Collective I have heard that finding an internship is harder than finding a...

luccalilydc
Jun 91 min read


The Working File | 001: Refined, Not Reinvented
This project wasn’t about starting from scratch. It was about letting go of what no longer fit. Residence Yacht Club came to us through...

luccalilydc
Jun 71 min read


The Design Drop We’ve Been Meaning to Share
Real projects, honest reflections, and design truths—straight from our desktops.

luccalilydc
May 301 min read


Full Circle Moments and the Power of the Female Founder Community
We recently had the opportunity to attend the South Florida Tech Hub Women’s Breakfast—an energizing morning of connection, inspiration,...

luccalilydc
May 21 min read


Branding that Belongs: Creating Identity for a Wynwood Landmark
At Lucca Lily, every brand we create starts with a story—and in this case, it began with a blank slate and a bold vision for the Miami...

luccalilydc
Apr 182 min read


Why Good Design Feels Effortless (But Isn’t)
Mari and I both came up in the corporate web design world—and while it taught us a lot, it also came with some serious creative...

luccalilydc
Dec 22, 20242 min read


Designing Dreams:How Our Passion for Branding Led Us to Launch a Creative Agency
At Lucca Lily Design Collective, we’ve always believed in the power of branding to transform something ordinary into something...

luccalilydc
Dec 5, 20242 min read


Simplifying the Customer Journey: The Power of QR Codes and Link Trees
It's often amusing how the user experience, once broken down, seems so obvious. Understanding it can be like a light bulb...

luccalilydc
Nov 21, 20242 min read


The Branding Paradox
If we had a dollar for every time we heard, “It’s about the product; it doesn’t need to be pretty,” we’d be swimming in cash by now We...

luccalilydc
Nov 1, 20241 min read


Nurturing Creativity Amidst the Obstacles of Entrepreneurship
For years, Mari and I navigated the corporate landscape, forging connections on an in-house creative team. Despite our love for...

luccalilydc
Oct 17, 20242 min read


Combatting the Sales Techscape with Smart Marketing Strategies
As creative agency owners, navigating the ever-evolving landscape of sales technology can feel like traversing a maze with shifting...

luccalilydc
Sep 10, 20242 min read


How to Avoid the Undertow of Trend Fatigue
Mastering the subtleties of trends in creative marketing demands a discerning eye and the agility to adapt without falling prey to trend...

luccalilydc
Aug 8, 20241 min read


Unleashing Success: Streamlining Your Marketing Efforts for Maximum Impact
Digital Marketing is ever-evolving and we believe that increased visibility and awareness on digital platforms fosters the brand...

luccalilydc
Jul 12, 20241 min read


Harnessing AI Without Becoming Obsolete
Throughout history, technological advancements have often sparked fears of obsolescence. From the advent of the printing press to the...

luccalilydc
Jun 27, 20241 min read


The Metamorphosis From Creators to Entrepreneurs
With Lucca Lily Design Collective’s help, our clients are reshaping how brands connect with consumers in the digital age. Digital...

luccalilydc
Jun 6, 20241 min read
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