The Working File | 001: Refined, Not Reinvented

This project wasn’t about starting from scratch. It was about letting go of what no longer fit.

Residence Yacht Club came to us through a long-time client relationship. And like many inherited brands, it had history — just not the kind that aligned with where the experience had evolved. What they were offering felt quiet, intentional, and elevated. But the branding? It leaned on outdated design cues and didn’t reflect the sophistication of the lifestyle they were delivering.

The Result?

We kept the name but reimagined everything else. A refreshed palette of coastal teal and sand, timeless typography, and tactile print details that speak with intention. The result is an upscale, enduring brand that reflects Residence Yacht Club’s mission, vision, and values — and sets the tone for where they’re headed.

This wasn’t about a rebrand for attention. It was about building an identity with staying power.

We continue to support RYC as they evolve — refining collateral, maintaining consistency, and protecting the integrity of the brand. Because the right design partner doesn’t just build the brand — they walk with you to help it grow, adapt, and stand strong over time.