The Elser
Located in the heart of downtown Miami, The Elser Hotel & Residences needed a brand presence as dynamic and refined as the city itself—across both digital and print platforms.
Project Workscope
We collaborated with the team behind The Elser Hotel & Residences to develop a brand presence that matched the energy and sophistication of downtown Miami. Our work began by establishing a strong, upscale identity that could live seamlessly across both hospitality and residential experiences.
From crafting the visual brand to designing print and digital collateral, we ensured every touchpoint reflected the elevated, modern lifestyle The Elser represents. Careful attention to detail and strategic storytelling helped position the project as a leading destination for discerning travelers and future residents alike.
The final brand experience balances timeless sophistication with Miami’s vibrant spirit, creating a lasting impression across welcome materials, signage, digital campaigns, and social media platforms.
Digital Creative
Crafted stylish email templates, digital ads, and social media content that seamlessly extended The Elser’s upscale brand voice across every online platform.
Print Collateral
Produced elegant, high-quality deliverables including welcome books, property brochures, in-room signage, and premium printed assets for every touchpoint.
Brand Identity
Developed a sleek, contemporary brand reflecting Miami’s luxury lifestyle, designed to resonate with both hospitality guests and residential buyers.
For The Elser, our team delivered a refined collection of branded assets, from exterior signage to in-room touchpoints like custom door hang tags. Digital elements including email templates and sleek TV bar signage ensured the brand’s upscale identity remained consistent across every experience.
Each piece was carefully designed to mirror Miami’s energetic sophistication, while elevating The Elser’s hospitality and residential appeal. Our approach brought cohesion and polish to every stage of the guest and resident journey, setting the tone for an unforgettable downtown Miami experience.