Residence Yacht Club
A refined, coastal-inspired rebrand and digital suite for a bespoke yacht chartering club redefining the Miami luxury experience.
Project Workscope
Residence Yacht Club approached us in search of a rebrand that matched the caliber of their service. As a boutique yacht chartering club based in Miami, they curate high-touch, concierge-level experiences for a discerning clientele—and needed an identity and suite of materials that reflected that standard.
We partnered with Residence Yacht Club to craft a brand that felt elegant, exclusive, and quietly confident. From member collateral to a full website redesign, digital marketing assets to premium printed materials, every element was designed to convey the sense of ease and sophistication their guests experience at sea.
The result is a brand that speaks in subtleties but leaves a lasting impression—anchored in trust, elevated in tone, and meticulously crafted across every touchpoint.
Digital Experience
Designed a custom site and supporting digital assets to reflect the luxury and ease of the booking process—blending beauty with utility.
Print Collateral
Created elevated member materials including welcome kits, brochure design, and signage—designed to feel as considered as the club experience itself.
Brand Identity
Developed a refined, upscale brand system with a timeless mark and palette—built to appeal to high-net-worth clientele while honoring the serenity of the sea.
Every detail of the Residence Yacht Club brand was shaped with intention—from the soft, nautical color story to the premium print finishes. The rebrand included a custom membership card, a seamless new web experience, and elevated collateral to support both recruitment and retention of members.
What we created isn’t just a brand refresh—it’s a repositioning that mirrors the elegance and exclusivity of life on the water.