Play Hollow
A nature-inspired brand and ecommerce build for a family-owned children's store, crafted to bring warmth, wonder, and ease to every shopping visit.
Project Workscope
Play Hollow came to us with a clear vision and a deep love for their community. What they needed was a brand and online shop that could carry that warmth into every single interaction. Our role was to build the visual and verbal foundation from the ground up, ensuring that everything from the logo to the marketing materials reflected the joy and care behind the brand.
We began with brand identity, developing a system that felt equally at home in a cozy retail shop and a busy online store. From there, we built an ecommerce site that communicates their products, classes, and community with the clarity that both parents and local families expect.
Brand Elements
Created stickers, tote bags, and playful line icons that bring the brand into everyday moments, warm, tactile, and built to delight customers.
Custom Website
Designed a structured, conversion-minded ecommerce site that guides visitors from browsing to buying, prioritizing clarity, hierarchy, and shopper trust.
Brand Identity
Developed a cohesive visual system, logo, color, typography, and tone, grounded in playful warmth and built to scale across every brand touchpoint.
Every design decision was made to reflect the warmth and intention Play Hollow brings to families. The brand identity was built to feel like a warm hello, playful, hand-lettered, and rooted in genuine care for the community it serves. The ecommerce site carries that same spirit online, guiding parents to the right products and classes without ever losing the personality that makes Play Hollow feel like home. Taken together, the brand and site form one cohesive story, thoughtful at every touchpoint, considered down to the smallest detail, and built to welcome every family who finds their way in, whether online or through the front door.