Not Steak Sauce
A bold, unique brand crafted to help Not Steak Sauce stand out in a crowded market — fueled by creator Mark Thompson’s passion for flavor and innovation.
Project Workscope
A bold, playful brand identity was developed to give Not Steak Sauce a distinct presence in a saturated market. Inspired by Mark Thompson’s adventurous, plant-based approach to food, the visual language feels fresh, fearless, and undeniably flavorful.
We refined the recipe experience and packaging to better match the brand’s daring, premium tone. From custom bottle designs to standout shelf presentation, every detail was crafted to appeal to food lovers seeking something new, bold, and delicious.
To support the launch, we designed a vibrant email campaign that introduced the product to Mark’s audience. Paired with custom illustrations and playful messaging, the campaign helped drive awareness, build excitement, and position Not Steak Sauce as a must-try flavor experience.
Email Campaign
Created an energetic email series featuring playful messaging and custom illustrations to build awareness and excitement around the Not Steak Sauce launch.
Product Design
Designed vibrant custom labels and bottle packaging that bring the brand’s daring flavor to life, creating strong shelf appeal for adventurous, food-loving consumers.
Brand Identity
Developed a vibrant, playful identity that captures the adventurous, flavor-first spirit behind Mark Thompson’s brand.
Every element of the Not Steak Sauce brand was designed to capture bold flavor and fearless creativity. From vibrant labels to playful email designs, each piece reflects the adventurous spirit behind the product.
Custom illustrations, bottle packaging, and launch emails worked together to build a cohesive, memorable experience. The result: a brand world as daring, energetic, and satisfying as the sauce itself.