Lane Seven Apparel
A bold, modern rebrand for a Los Angeles-based apparel company elevating the standard for premium blanks.
Project Workscope
As Lane Seven continued to grow in the custom printwear space, they knew it was time for a brand refresh that reflected the quality and confidence of their product—clean, elevated, and built to stand out, even in a warehouse setting.
We partnered with Lane Seven to reimagine their identity from the ground up, beginning with a refined logo system and extending through tactile print pieces and digital design. From hang tags and clothing labels to promotional materials and branded emails, every detail was crafted to balance utility with style—and to support their evolving presence in the industry.
The new brand feels modern, recognizable, and distinctly Lane Seven: effortless quality, made to last.
Digital Experience
Created a suite of branded email designs to extend the Lane Seven look and feel across every touchpoint.
Print Collateral
Designed hang tags, garment labels, and promotional materials that combine functional clarity with bold, retail-ready aesthetics.
Brand Identity
Refreshed the logo and visual system to reflect a more modern, elevated tone—while staying grounded in approachability and wearability.
Every design decision was made with clarity and purpose—from the refined logo system to the clean, utilitarian packaging. The result is a brand that feels bold yet approachable—modern, minimal, and built to move.
The final deliverables included a full suite of print and digital assets—each crafted to reflect Lane Seven’s standard of quality and make a lasting impression, from warehouse shelf to inbox.