L. Leon Virtual Assistance
A soft, modern rebrand designed to reflect the quiet strength, clarity, and structure behind seamless support.
Project Workscope
As her business evolved and demand grew, L. Leon Virtual Assistance knew it was time for a brand that better reflected the depth of her work and the calm confidence clients experience when working with her.
We partnered with L. Leon to bring her next chapter to life—refining her visual identity and building a brand that feels clean, calm, and quietly powerful. Inspired by the feeling of being effortlessly supported, we crafted a system of print materials, branded emails, and business cards that communicate clarity, ease, and trust.
The new brand doesn’t just look elevated—it mirrors the way her clients feel when everything’s handled.
Digital Experience
Built branded email templates and digital assets designed to extend the brand’s ease and professionalism into the inbox.
Print Collateral
Designed print assets including custom business cards and handouts—crafted to feel personal, polished, and aligned with the elevated tone of service.
Brand Identity
Refreshed the brand to feel grounded and warm, with a softened visual palette and intentional simplicity that reflects calm, confident support.
Every design decision was made with intention—from the earthy color palette to the clean typography. The result is a brand that whispers rather than shouts—rooted in trust, structure, and soul.
The final deliverables included printed materials, an email suite, and business cards—each designed to quietly affirm: you’re in good hands.