Hungryboy Food
A bold, flavor-first brand identity for a creator-led hot sauce line built to bottle up the chaos and serve it with heat.
Project Workscope
A bold, irreverent identity for a food brand built to break rules—and bottles.
As The Boys expanded their creator empire into product, they needed a brand that could channel their chaotic energy while standing strong on store shelves. With a cult following and a spicy reputation, Hungryboy™ was their next big move: a high-heat hot sauce line backed by real flavor and internet fame.
We brought the brand to life through punchy visuals, custom bottle designs, and playful printed touchpoints. From label to menu card, every asset was built to match their signature tone—fun, flavorful, and completely unfiltered.
The result is a brand that brings spice, story, and shelf appeal—inside the bottle and out.
Print Collateral
Created a playful suite of printed assets, from table menus to cards, to bring flavor to the physical experience.
Product Design
Designed custom bottles and label systems across 10+ SKUs—each tied to a distinct recipe and voice.
Brand Identity
Built a bold, expressive brand system made to capture creator energy and turn it into shelf-ready flavor.
Every design decision was made to amplify flavor and fun—from the expressive label system to the bold, creator-led tone of voice. The result is a brand that feels loud, memorable, and completely true to the chaos behind it.
Final deliverables included a full suite of packaging and print assets—each crafted to reflect Hungryboy’s unfiltered energy and leave a lasting impression, on shelf and at the table.