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Consultation
Schedule a free consultation where we can explore your ideas, share our insights, and see how we can bring your vision to life.
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Discovery
During this conversation we can dive into your goals, audience, brand guidelines, and project timeline.

Custom Plan
Once we've outlined the project scope, we'll be able to tailor a custom plan just for you and get started!
Ready when you are
If you made it this far, let’s have a conversation. Here's a snapshot
of how Lucca Lily welcomes new clients:
Our setup includes a discovery session, brand alignment, competitive analysis, template creation, and contact import. We’ll work closely with you to ensure everything is fully aligned before your first send.
That’s totally okay. We always begin with strategy—clarifying your audience, goals, and messaging—then guide you through flow planning, content development, and design step by step.
Everything we design is custom and built around your brand. From layout and content structure to visuals and segmentation strategy, we tailor every element to meet your goals—no generic templates here.
Yes. We share fully designed test emails with copy for stakeholder review before anything is scheduled or sent. You'll have a chance to approve, revise, and give feedback throughout the process.
Depending on the frequency and cadence of your campaigns, we can schedule monthly or bi-weekly calls to set goals and plan ahead. From there, we build out content calendars in advance so there’s plenty of time to write, design, and refine each email.
Every campaign is tailored to your needs, but typically includes strategy, content planning, copywriting, design, development, platform setup, and testing. We can also include list segmentation, automation, A/B testing, or multi-email flows if needed.
Yes—if you’d like to take over after setup, we can build in platforms like Klaviyo, Flodesk, or Mailchimp and provide onboarding tutorials to help you manage sends with confidence. We also offer ongoing support for more complex or evolving needs.
We start with industry best practices for timing, subject lines, and preview text. As your campaign progresses, we use analytics to track performance and adjust the strategy for maximum impact.